Ref : Page 73 of Q3 financial report
http://www.ril.com/getattachment/c3c88daa-31ff-4f21-ad77-8a5ea062011b/Financial Presentation - Q3 Results.aspx
What is embms?
As the multicast standard for Long Term Evolution (LTE), Evolved Multimedia Broadcast Multicast Service (eMBMS) allows multimedia content to be sent once and received by many end users. This “one-to-many” distribution mode can be a valuable alternative to unicast when a large number of users are interested in the same content.
For example, during live streaming of major sports or news events, unicast must send the same video to every user individually. But multicast takes advantage of the inherent broadcast qualities of wireless networks to send the video only once to reach an equal number of end users.
In other words, when a match is going on, the sports channel can be kept in the multicast mode. This will take up a part of the spectrum, while leaving most of it for one-to-one video streaming.
Anyone who is watching the cricket match on their JioTV app is hooked on to the single data stream without them realizing it.
If this is not done, JioTV would end up serving tens of thousands of live streams from its servers all carrying the same data, instead of just one stream that is shared by many users.
To take advantage of eMBMS broadcast you have to install JioMediaWare and JioMediawareX app from playstore
JioMediaWareX - Android Apps on Google Play
JioMediaWare - Android Apps on Google Play
http://www.ril.com/getattachment/c3c88daa-31ff-4f21-ad77-8a5ea062011b/Financial Presentation - Q3 Results.aspx
What is embms?
As the multicast standard for Long Term Evolution (LTE), Evolved Multimedia Broadcast Multicast Service (eMBMS) allows multimedia content to be sent once and received by many end users. This “one-to-many” distribution mode can be a valuable alternative to unicast when a large number of users are interested in the same content.
For example, during live streaming of major sports or news events, unicast must send the same video to every user individually. But multicast takes advantage of the inherent broadcast qualities of wireless networks to send the video only once to reach an equal number of end users.
In other words, when a match is going on, the sports channel can be kept in the multicast mode. This will take up a part of the spectrum, while leaving most of it for one-to-one video streaming.
Anyone who is watching the cricket match on their JioTV app is hooked on to the single data stream without them realizing it.
If this is not done, JioTV would end up serving tens of thousands of live streams from its servers all carrying the same data, instead of just one stream that is shared by many users.
To take advantage of eMBMS broadcast you have to install JioMediaWare and JioMediawareX app from playstore
JioMediaWareX - Android Apps on Google Play
JioMediaWare - Android Apps on Google Play
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