YouTube introduces “New to you” feature to help users discover new creators and content

YouTube has added a new section in the topic bar called “New to you” that helps users to discover new creators and fresh content beyond the usual recommended videos. It is now available on the YouTube homepage across Android, iOS, desktop, and TV devices.

The new feature will allow creators to reach new audiences who might be interested in watching their content. It will also help viewers to find undiscovered channels and new videos other than the recommended list.

“You’ve told us that you want to see new creators and new videos after you’ve caught up on your recommendations, so we hope this new option keeps things fresh, while also helping creators connect with new audiences!” states YouTube in a blog post.

Since the feature delivers personalized suggestions based on watching preferences, it may not always be available, and users need to be logged in to view the new section. Users are also required to refresh the YouTube homepage on mobile devices to view the “New to you” section in the topic bar.