Samsung confirms Galaxy Unpacked 2024 event for January 17

In a highly anticipated event at the SAP Center in San Jose, California, Samsung is set to unveil its next-generation flagship Galaxy S24 smartphones on January 17. The announcement comes as a departure from the company’s usual February launch schedule.

The event will kick off at 10 a.m. PT, with a live stream available on Samsung’s social channels and YouTube for global audiences, including those in India at 11:30 pm IST. While the invitation remains discreet about the specifics of the unveiling, Samsung promises “the most intelligent mobile experience yet.” Leaks and reports, however, provide a glimpse into what users can anticipate from the Galaxy S24 series. 

The Galaxy S24 Ultra is expected to feature a titanium build, accompanied by a redesigned form with flatter edges. Regular upgrades to the processor and camera are also anticipated, maintaining the tradition of offering diverse models with varying screen sizes.

Unlike previous releases, this year’s spotlight will be on artificial intelligence. Samsung’s announcement of the Gauss generative AI model positions the Galaxy S24 series as the company’s first smartphones integrating AI-driven features and capabilities. The focus on AI suggests a potential shift in the industry’s strategy, capitalizing on the growing trend of consumers upgrading to high-end smartphones in markets like India.

The Galaxy S24 is expected to harness the power of Qualcomm’s AI technology, featuring the flagship Snapdragon 8 Gen 3 processor. Additionally, Samsung’s latest Exynos 2400 processor promises cutting-edge AI innovations, including text-to-image AI generation. The choice between the Snapdragon 8 Gen 3 and Exynos 2400 processors for the Indian market remains a point of anticipation.

Insiders speculate that Samsung’s early launch could be a response to the sluggish growth of smartphone sales, especially in key markets like the US and Europe. Consumers in these regions have been holding onto their current devices due to a perceived lack of compelling upgrades. However, the increasing emphasis on generative artificial intelligence upgrades is anticipated to be a catalyst in rejuvenating consumer interest and driving sales in the competitive smartphone market.