Vi (formerly Vodafone Idea) has strengthened its partnership with ZEE5 with the rollout of ZEE5 Premium bundled packs which will offer one year of ZEE5 Premium membership at no additional cost. The offer is available on select prepaid plans starting from Rs 355 and going up to Rs 2595. The tieup comes merely days after ZEE5 Premium content left Vi Movies and TV. Going forward, ZEE5 Premium membership will only be available with the said bundled packs.
Vi’s Rs 355 data pack is seemingly an upgraded version of its Rs 251 Data pack with 50GB high-speed data and 1-year access to ZEE5 Premium membership bundled in the data pack with a validity of 28 days.
Vi’s Rs 405 prepaid plan is offering unlimited calling, 90GB high-speed data, 1 year access to ZEE5 Premium membership, and 100 SMS/day with a validity of 28 days.
Vi’s Rs 595 prepaid plan is offering unlimited calling, 2GB high-speed data per day, 1 year access to ZEE5 Premium membership, and 100 SMS/day with a validity of 56 days.
Vi’s Rs 795 prepaid plan is offering unlimited calling, 2GB high-speed data per day, 1-year access to ZEE5 Premium membership, and 100 SMS/day with a validity of 84 days.
Vi’s Rs 2595 prepaid plan is offering unlimited calling, 2GB high-speed data per day, 1-year access to ZEE5 Premium membership, and 100 SMS/day with a validity of 365 days.
Apart from these the prepaid plans will also offer Rs 125 assured bonus cash to play your favourite games on MPL and Rs 75 discount daily on food orders from Zomato.
Vi customers will have recharge with minimum Rs 219 unlimited plan to continue enjoying ZEE5 Premium membership during the subscription period. Incase they make subsequent recharges of the bundled ZEE5 Premium packs despite having an active ZEE5 Premium subscription then Vi will offer them extra 6GB data at no extra cost in addition to other teleco benefits available on that recharge pack. Vi however will not offer ZEE5 Premium subscription again in case the subsequent recharge is on top of the above mentioned recharge packs.
Inviting all mobile customers with discerning entertainment choices to avail of this attractive offer, Avneesh Khosla- Marketing Director, Vodafone Idea Limited said, “Content consumption has seen an explosion as consumers today are spending 25%-30% more time (over 3 hours per day) watching varied content on their devices. ZEE5 as a leading OTT platform has a rich and diverse content repertoire which appeals to a wide cross section of society. Their large library of movies and original shows in Hindi and other regional languages makes them an ideal partner as it helps us appeal to a large cross section of the smartphone population in this country that is seeking to do more with their mobile devices. With the new INR 405 ZEE5 Recharge pack that we are launching – we are providing the consumer the best of both worlds – access to the best entertainment on ZEE 5 for one year coupled with huge telco benefits – an unbeatable combination that delivers great value to consumers.”
Speaking on the collaboration, Rahul Maroli, Senior Vice President and Head SVOD, ZEE5 India said,“ZEE5 and Vi are classic consumer first brands, and this collaboration exemplifies this core DNA that these brands have been built on, by bundling the best of entertainment offering for the ever-evolving digital consumers of India and Bharat. As part of this unique offering, Vi users will get one-year access to the premium bespoke content that ZEE5 has on offer across 12 languages with the 5 Vi prepaid recharge packs. This partnership is of many firsts and it aims to provide a superior content watching experience to the Vi users at their convenience”
Vi customers through the ZEE5 Premium membership will be able to binge watch critically acclaimed original series such as Abhay, The Forbidden Love, Lal Bazaar, Rangbaaz, Never Kiss Your Best Friend, CodeM, State of Siege, The Final Call and the best of AltBalaji shows library.. besides a choice of original movies in Hindi, such as Yaara, Omerta, London Confidential, Chintu ka Birthday, Pareeksha, Mee Raqsam, Uri to name a few. For the benefit of non-Hindi speaking users, there is an extensive library of movies and shows in 11 other languages including Marathi, Telugu, Tamil, Kannada, Bengali and Gujarati.
How to activate free ZEE5 Premium membership on Vi?
The ZEE5 Premium membership activation can only be done once by the customer who on subsequent recharge of the bundled packs will see a message that he/she has already activated ZEE5 earlier. After undertaking recharge of ZEE5 bundled pack from any source, Vi will send a confirmation SMS about the successful recharge which will carry a ZEE5 activation link which he/she has to click to activate the ZEE5 Premium annual subscription.
This will open up a webpage where he/she will be validated through the OTP process post which he/she will see an activate now button with a message requesting to click the button. On clicking the button, ZEE5 subscription will be activated after which ZEE5 will send a message to the user with username and password which can be used to log into ZEE5.