PhonePe launches hyperlocal commerce app Pincode on ONDC platform
The Pincode app is currently available for customers in Bangalore and will launch in other cities soon.
PhonePe has announced the launch of its new shopping app called Pincode. According to the company, the app is based on Open Network for Digital Commerce (ONDC) platform and will focus on hyperlocal commerce. Pincode is currently available for customers in Bangalore and will launch in other cities soon.
“We are very excited to launch Pincode. Pincode is a brand-new shopping app and offers a revolutionary new approach to e-commerce, which puts all the local stores and sellers at the heart of the digital shopping growth story. Pincode is built on the ONDC network, which allows us to generate demand for merchants digitized by various seller platforms in an inclusive manner while creating new opportunities for growth and driving innovation at scale,” said Sameer Nigam, CEO and Founder PhonePe.
The company says the new Pincode app will allow local shopkeepers to digitally connect with customers and all the nearby stores they usually buy from offline. Moreover, customers ordering from the Pincode app can avail of discounts, instant refunds, and returns. The app is also said to offer a wide selection of products, including well-known brands and locally manufactured items, such as groceries, apparel, footwear, accessories, etc.
As per the company, Pincode will invest significant effort in digitally enabling every Indian shopkeeper spread across every nook and corner over the next few years. Further, the company believes that the success of Pincode will also attract more small merchants to the ecosystem and create more employment opportunities for people. The Pincode app is currently available for Android and iOS devices via the Google Play Store and Apple App Store.
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