Netflix launches My Netflix feature to enhance the streaming experience

Popular streaming service, Netflix, has introduced a new feature called My Netflix for mobile users. My Netflix is a dedicated space on iOS and Android Netflix app that displays recently watched movies and TV shows, downloads, watched trailers, reminders, titles saved to My List, liked titles, and more.

“When you’re on the move with your phone, go directly to My Netflix, where you can quickly choose something you’ve saved or downloaded to watch. You can still visit your Home tab and other sections of the app to discover our full catalog of series and films,” said Edith Chao, Product Manager, Netflix, in a blog post.

“Keep in mind that the more you interact with and tell Netflix what you like, such as saving more action-thrillers like Extraction 2 to My List or giving a thumbs up to every season of Bridgerton, the more you’ll see on the My Netflix tab,” Edith added.

My Netflix aims to make it easier for users to select what they want to watch. The feature also displays personalized recommendations based on their viewing history and preferences.

Moreover, My Netflix replaces the Downloads tab located at the bottom-right corner of the Netflix mobile app. However, users can access their downloaded titles via the My Netflix tab. The feature is rolling out on the iOS app and will be available on Android devices in early August.