Have you compared it with the existing competitor in the country? Viacom has Serie A, La Liga, Ligue 1, NBA, FIFA rights. They charge ₹299. Sony has rights of all UEFA Events, UFC, WWE etc. and charges ₹999. We always have a single broadcaster/streamer going for the rights. We never had pay per view concept. So no point of comparison with Sky, BT and Amazon. On top of that Hotstar has ads even on the most expensive plan. If competitors can offer 4K. Can't see why they can't offer 4K.