This was bound to happen they spent too much on all the rights that the only way they are going to recover would be to spam subscriber with ads as it would generate income. If they have to recover investment by showing adfree they have to keep it at around 2-3k minimum per user just for the English content.
MX Player has been bought by Amazon, let's see what improvements happen or will they put much of the content behind pay wall..i think Amazon Mini TV content will be made available on MX Player.....Already MX Player provides content from various OTT platforms / companies, it is a very good streaming service
On a side note Amazon Prime Video signed agreement with Paramount just few weeks back, need to check again if it was on exclusive basis or a regular deal and within short time span Jio/Reliance entered into exclusive agreement with HBO/Warner Bros Discovery