Amazon is doing a big mistake. They need to offer cricket for free atleast for first few years. No subscriber would complain if they decides to have ads than during live matches. They are already use to it on Disney+ Hotstar and Sony Liv. They will save costs on advertisement which they are doing to promote every content nowadays for being a premium only streaming service. When people will actually installs a wholly premium service like Prime Video to watch a free content. They would actually get encouraged to see and subscribe when they will see Amazon Prime's huge library. It would be a good opportunity to sell their streaming service. Usually, when someone sees something free like Shark Tank India on Sony Liv. Could be encouraged to subscribe to watch shows like Scam 1992 and Rocket Boys. Same works for Hotstar as well.