ZEE5 looking to upgrade customers from monthly subscriptions to 12 month subscription through reduced pricing.
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The users’ have access to 27 live TV channels which include Indian networks like Republic, 9XM, and the Q.
The low subscription tier was launched to woo customers who found the premium subscription of Rs 999 an expensive proposition.
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Vi had initially offered ZEE5 Premium subscription on its individual postpaid plans priced over Rs 499 and Family postpaid plans.