Amazon launched miniTV, an ad-supported streaming service in India

The ad-supported streaming service will be available for all customers via the Amazon Shopping app on mobile devices.

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By Saichaitanya Kambam

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Amazon India launched an ad-supported video streaming service miniTV that will be available within the Amazon shopping app itself. The app will roll out iOS mobile apps and mobile web browsers in the coming months. To watch the content offered on miniTV, scroll down on the homepage of the Amazon shopping application, and tap on the miniTV screen which will be redirected to a new section with a similar UI as Prime Video.

Opposed to Prime Video, the miniTV service is completely free and doesn’t require any separate app. The service has curated content from third-party content providers just like Flipkart Video and the content will be in genres of scripted web series from TVF and Pocket Aces, comedy videos from leading web comedians like Ashish Chanchlani, Amit Bhadana, Round2Hell, and Prajakta Koli among others.

Apart from the web series and comedy videos, miniTV is also housing videos regarding the latest gadgets and tech trends presented by tech expert Traking Tech, fashion, and beauty videos by Sejal Kumar and ShivShakti among others, and food content created by Kabita’s Kitchen. Amazon also promised exclusive and new content for miniTV in the coming months.

Amazon’s approach is different in India compared to the USA to enter the ad-supported streaming competition where they had launched IMDb TV. With miniTV, Amazon is set to compete with Disney+ Hotstar, YouTube, Voot, Flipkart Video, MX Player, and other AVOD services in India. Only time will tell how successful will this move will be for Amazon.

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Saichaitanya Kambam

News Reporter

160 articles published
Sai is a film and sports enthusiast. He loves to write about film, Television, and OTT developments. You can find him binging series or films on OTT platforms in his free time.

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Amzon added an option called minitv in their mobile app which offers some video content for free.

Officially Launched. It is free and ad supported.

miniTV has professionally created and curated content across web-series, comedy shows, tech news, food, beauty, fashion and more. The list includes leading studios such as - TVF, Pocket Aces and leading comedians - Ashish Chanchlani, Amit Bhadana, Round2Hell, Harsh Beniwal, Shruti Arjun Anand, Elvish Yadav, Prajakta Koli, Swagger Sharma, Aakash Gupta and Nishant Tanwar. Viewers will be informed on latest products and trends by tech expert Trakin Tech, fashion and beauty experts such as Sejal Kumar, Malvika Sitlani, Jovita George, Prerna Chhabra and ShivShakti. Food lovers can enjoy content from Kabita’s Kitchen, Cook with Nisha, and Gobble. In the coming months, miniTV will add many more new and exclusive videos.

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Officially Launched. It is free and ad supported.

So basically, they are targeting YouTube active users

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