Zee Entertainment’s Over-the-Top (OTT) platform ZEE5 has recently silently discontinued it’s Club pack. The discontinuation has happened earlier this week with users unable to purchase a new ZEE5 Club subscription. ZEE5 Support on Twitter confirmed the discontinuation of the Club pack.
ZEE5 had in late July 2020 launched ZEE5 Club as a low-cost alternative to its Premium subscription. The low subscription tier was launched to woo customers who found the premium subscription of Rs 999 an expensive proposition.
ZEE5 Club offered access to content in 12 languages, ZEE5 Originals, ALTBalaji Originals, and Zindagi Digital shows among others. The discontinuation comes less than 8 month into the launch of ZEE5 Club pack.
ZEE5 now only offers a Premium subscription to its users that cost Rs 99 on a monthly basis and Rs 999 on an annual basis. ZEE5 notably last month launched a 50% discount on its 12-month Premium subscription as part of anniversary celebrations. The celebrations kicked off on 13th February 2021 and were supposed to run until the end of February 2021. The anniversary offer however continues to be in place till 31st March 2021 on an extended basis.