Xiaomi announces rebrand of its premium product series from ‘Mi’ to ‘Xiaomi’ in India

The rebranding exercise from Mi to Xiaomi will reflect on the company’s products that will be sold from this festive season.

By Abhinav Kumar

September 14, 2021 at 8:40 am

1 minute read

3 comments

Xiaomi India on Monday announced the rebrand of its premium product series from ‘Mi’ to ‘Xiaomi’. This decision is taken to unify the company’s global brand presence and close the perception gap between the brand.

Two distinct product series will continue to be available. The premium products are going to bear Xiaomi branding while budget devices will come with Redmi branding. The parent corporate brand will also continue to be represented by the “Mi” logo. The Mi logo has already been replaced in the recently launched Mi TV 5X series, Running Shoes and more.

“Our aim is to have a unified presence. With this new logo shift, we envision bridging the perception gap between our brand and products. The new Xiaomi logo will be used for our premium products,” said Jaskaran Singh Kapany, marketing head of Xiaomi India.

Jaskaran added that the rebranding exercise from Mi to Xiaomi will reflect on the company’s products like TVs, flagship phones, audio, laptops and other premium hardware categories that will be sold from this festive season. Poco, on the other hand, will mostly operate as a standalone company in itself.

Earlier this year the company had introduced some minor changes to its corporate logo. The previously squared logo got redesigned “Mi” typography and adopted a softer, rounder contour on the corners.

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Abhinav Kumar

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Abhinav is an editor at OnlyTech. He is a tech enthusiast who loves to read and write about new things. He spends most of his time tinkering with smartphones or computers when not writing about tech.

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T TheAndroidFreak Mar 04, 2022 #1

Xiaomi will loose lot of market share to Realme and Motorola and other companies due to poor price to performance ratio. Last two years, it was poor to performance ratio as well but somehow it was good shift from LCD to Amoled for Redmi Note series. Now snapdragon 695 is weakest segment for Redmi Note 11 series. Should have been snapdragon 778G at 23K(Snapdragon 778G powered Realme GT Master edition was available at 15999 in sale two days back and snapdragon 870 in Realme GT Neo 2 at 22999 few days back well, Xiaomi doesn't have chance against these three phones, Realme X7 Max as well). But this will be epic failure. Only Redmi Note fans can buy this and flash custom roms. Poco F4 with snapdragon 870 and Sony IMX 766 at 25K can save Xiaomi from embarrassing 2022. Mi 12 Lite with snapdragon 7 Gen 1 with Sony 686 at 22K will do well as well. Anything above 20K for Redmi Note series doesn't do justice.

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Msingh Mar 04, 2022 #2

Xiaomi will loose lot of market share to Realme and Motorola and other companies due to poor price to performance ratio. Last two years, it was poor to performance ratio as well but somehow it was good shift from LCD to Amoled for Redmi Note series. Now snapdragon 695 is weakest segment for Redmi Note 11 series. Should have been snapdragon 778G at 23K(Snapdragon 778G powered Realme GT Master edition was available at 15999 in sale two days back and snapdragon 870 in Realme GT Neo 2 at 22999 few days back well, Xiaomi doesn't have chance against these three phones, Realme X7 Max as well). But this will be epic failure. Only Redmi Note fans can buy this and flash custom roms. Poco F4 with snapdragon 870 and Sony IMX 766 at 25K can save Xiaomi from embarrassing 2022. Mi 12 Lite with snapdragon 7 Gen 1 with Sony 686 at 22K will do well as well. Anything above 20K for Redmi Note series doesn't do justice.

and the overall quality has been deteriorated too much. So many sensors issue nowadays even with the costlier phones also.