Viacom18’s premium SVOD offering VOOT Select has hit a landmark milestone of one million active direct paying subscribers in less than a year of launch. The newest kid on the block has in a short period of time emerged as a formidable game changer with fresh stories and category-defining initiatives. VOOT Select is also home to new Showtime content in India after having signed an exclusive deal last year with its sibling. The OTT platform will also be the exclusive destination for upcoming Paramount+ shows in the country.
VOOT Select will have a diverse repertoire of international content that will include much-awaited titles such as Dexter (Limited Series), Ray Donavan Feature-Length Film, The First Lady from Showtime and Frasier (Reboot) & Why Women Kill S2 from Paramount+ amongst others, expected to premiere on the platform in India.
VOOT Select took its digital-first strategy a step ahead on the back of originals with before TV content and multi-genre international offerings. VOOT Select customers can consume content 24 hours before TV and access to 24 hours LIVE channel of Bigg Boss. VOOT Select also produced pandemic based fiction thriller series ‘The Gone Game’ that was shot during the pandemic apart from originals like Asur, Illegla, Raikar Case, Marzi, and Crackdown amongst others.
“It has been a phenomenal year for Voot Select. We have, ahead of our estimates, made the fastest run to a million active paying direct to consumer subscribers in the category in less than a year of launch. Our success story through the year has been scripted on the back of a digital first strategy that keeps consumers at its core as well as a multi genre slate of originals and international content experiences. With our upcoming slate of content and partnerships, we aim to build our leadership position as we continue to entertain our members. We have had a fantastic start to this journey and will continue to invest in quality content and enhanced product experience driving Select towards new echelons of growth.”
Ferzad Palia, Head – Voot Select & International Business, Viacom18
Speaking on crossing yet another milestone successfully, Gourav Rakshit, Chief Operating Officer, Viacom18 Digital Ventures, said, “We launched VOOT Select to engage and entertain audiences in India, with the most compelling stories from across the world. Despite being a recent entrant in a in the crowded subscription industry, we’re thrilled to have made a mark, being the fastest to a million subscribers and delighting audiences on the back of our unique and innovative approach. Now that we have gotten a better sense of what they loved (and some of the stuff they didn’t), we’re excited to bring an even bigger and better entertainment extravaganza to their screens in 2021.”
VOOT Select recently signed a content partnership deal with Vi India to onboard VOOT Select on its OTT platform Vi Movies and TV. The platform also recently offered its annual subscription at discounted rates as 2020 came to an end. The subscription pack was available at Rs 299 with a discount of Rs 200 as a limited period offer.