Telecom service provider Vodafone Idea (Vi) has launched a new service called Vi Priority for its postpaid users. According to the company, “Vi Priority is designed to focus on customer experience and performance with a set of differentiated features to enhance value and boost customer satisfaction.”
Vi Priority is available for Vi postpaid customers on high rental plans of Rs. 699 and above and family plans of 4 and above. Additionally, the company has extended the service to senior citizens and long-term Vi customers for a decade or more.
Vi Priority users can enjoy special benefits, such as 24/7 direct access to a premium call center without having to go through the IVR system. Further, the calls are attended by senior customer support executives for a seamless experience. Users also get priority service at the Vi Stores. Vi Priority users can make effortless bill payments with an enhanced user interface and experience on the Vi App. In addition, users will receive personalized greetings on their birthdays and anniversaries and a premium onboarding experience when they join Vi Priority.
“It is a matter of great pride for us at Vi that we have a large and distinct segment of long-standing, loyal customers with a high level of affinity with the brand and network. The launch of Vi Priority is an endeavor to add one more layer of differentiation to our postpaid proposition and to make our high-valued customers feel special and empowered,” said Abhijit Kishore, COO of Vodafone Idea Limited.
“Our priority customers are a unique community that we have built over the years with our exclusive product offerings and unmatched services. As a company, we are oriented towards providing a superior customer experience, and Vi priority is a step in the direction of taking our servicing levels up by many notches,” he added.
Vi Priority service is currently available in nine circles, including Mumbai, Delhi, Kolkata, Gujarat, Karnataka, Kerala, Maharashtra & Goa, Tamil Nadu, and Andhra Pradesh. The service will be available across India soon.