Micromax, Lava, Karbonn soon to launch affordable smartphones in India

Highlights
  • Micromax, Lava, and Karbonn are planning to launch new affordable smartphones in the country
  • The upcoming Micromax smartphone will be a budget-friendly device with premium features and a modern look
  • Earlier this month, the Government has announced three new schemes to boost electronic manufacturing in India

Indian smartphone manufacturers, including Lava, Micromax, and Karbonn, are planning to make a comeback with new entry-level smartphones in India. Reportedly, Lava is planning to launch two new smartphones in India in July, while Micromax is planning to launch three new smartphones in the country.

In response to a tweet on Wednesday, Micromax confirmed that it is working on launching a new smartphone in the country. The company wrote, “We are working hard internally, and soon we will come up with something big. Stay tuned!.”

Responding to another twitter user, Micromax hinted that its upcoming smartphone would be budget-friendly, and the device will offer premium features and have a modern look.

Lava is also planning to launch new smartphones in the country. Tejinder Singh, head of product, Lava International, said in a statement to Live Mint, “We have utilized this time to completely revamp our portfolio, both for smartphones as well as for feature phones. Over the next few months, we will be adding unique propositions to our portfolio, which will cater to the needs of every Indian.”

On the other hand, Karbonn mobiles is planning to re-enter the Indian smartphone markets with affordable devices. Shashin Devsare, Executive Director of Karbonn Mobiles, said in a statement to ETTelecom, “Karbonn, which is currently operating in the feature phone segment, will re-enter the smartphone market with devices in entry and Rs 10,000 segments.”

Earlier this month, the Government has announced the Production Linked Incentive Scheme (PLI) to boost electronic manufacturing in India. The new schemes are Production Linked Incentive Scheme, Promotion of Electronic Components and Semiconductors (SPECS), and Modified Electronics Manufacturing Cluster Scheme (EMC 2.0). These schemes aim to bring global mobile device manufacturers and boost local electronic manufacturers in the country.

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