Instagram to discontinue its live shopping feature in March

Despite the discontinuation of the live shopping feature, Instagram users will still be able to create and operate their shops on the platform.

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Instagram, the popular social media platform, has announced that it will be discontinuing its live shopping feature starting on March 16, 2023. This feature enables users to tag products during their live broadcasts, allowing viewers to easily purchase those products. In a support page statement, the company stated that the decision was made to concentrate on products and features that provide the most value to users.

Despite the discontinuation of the live shopping feature, Instagram users will still be able to create and operate their shops on the platform. This is because the company intends to invest in shopping experiences for both individuals and businesses across various areas of the platform, including feed, stories, Reels, ads, and more.

The social media giant made it clear that other live broadcasting features, such as scheduling a live broadcast, inviting guests to join a live broadcast, and holding a live Q&A, will not be affected by this decision.

This move comes after Instagram announced last month that it will remove the shopping tab from the main bar at the bottom of the screen. The Reels tab will replace the Shop tab in the navigation bar, and the button to create a new post will be moved further down.

Although many tech companies have invested heavily in QVC-like live shopping features following the enormous popularity of live shopping in China, Instagram’s decision to discontinue this feature is a sign that they intend to focus on other areas. 

However, other social platforms are still working on shopping tools. For example, YouTube has a partnership with Shopify in the USA that enables creators to sell products directly on the platform, and Amazon has a live shopping platform with a variety of streams that are also available in India.

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Abhinav Kumar

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528 articles published
Abhinav is an editor at OnlyTech. He is a tech enthusiast who loves to read and write about new things. He spends most of his time tinkering with smartphones or computers when not writing about tech.
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s ssparikshya Apr 12, 2012 #1

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Facebook world's no.1 Social networking site buys a Instagram photo app for $1 Billion.

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What Is Instagram?
Instagram where users take pictures with smartphones, edit and retouch them with borders and filters, and then post the images on social networks. Instagram Founded in 2010, it has become the most popular free photo-sharing application on Apple Inc.

Where Instagram, owned by San Francisco-based Burbn Inc., was valued at $500 million after raising about $60 million.

Zuckerberg’s full announcement is show as below and in their Facebook Profile Post:

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i iS THAT ME May 11, 2012 #2
FTC investigating Facebook-Instagram deal'​

The US Federal Trade Commission has reached out to Google and Twitter in an investigation into Facebook's $1 billion acquisition of photo-sharing service Instagram, a source familiar with the probe told Reuters.

It was not immediately clear what specific information the FTC was looking for, the source said. The Commission automatically initiates a review of any acquisition of significant size.

The acquisition of the top photo-sharing service on the internet is a crucial part of Facebook's strategy to bolster its mobile offerings, at a time when consumers are increasingly accessing the internet through smartphones.

Facebook had said it hopes to complete the deal -- the largest in Facebook's history -- in the second quarter, but some observers think that may be an ambitious target, given the size of the deal and Facebook's status as the world's No.1 internet social network with roughly 900 million users.

The FTC's review of the deal comes as Facebook is preparing to raise as much as $12 billion in a record-breaking initial public offering that could occur as soon as next week.

Some investors have cited Facebook's limited advertising revenue from the mobile versions of its service as a potential concern with regards to the company's long-term growth potential.

Facebook and Twitter declined to comment. Google was not immediately available for comment.

-Times Of India

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