Viacom18 Sports head mentions in some interview they are streaming Premium Properties IPL/Sports events for Free. Already these Cord cutters shifted to OTTs, now Jio Cinema educate lot of Viewers like We're lite version of Satellite linear channels with ads. If they continue these strategies nobody subscribe their plans just for HBO/Premium contents.
If they Bundle Premium IPL/Live Sports events with local Premium, HBO, Paramount contents then big win for them.