Vi (Vodafone Idea) adding 100 towers every hour

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maniotf

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vodafone - 1 tower every hour šŸ¤©
vi - 100 towers every hour :rolleyes:
 
Commenting on the campaign, Avneesh Khosla, CMO, Vi, said ā€œā€™Be Someoneā€™s Weā€™ reminds everyone about the power of connections. Adding 100 towers every hour is a testament to our commitment to bringing robust connectivity to ensure that people remain connected and come together for their loved ones in little ways that go a long way.ā€

Commenting on the campaign, Rohit Dubey, ECD, Ogilvy, said ā€œCrafting ā€˜Be Someoneā€™s ā€˜Weā€™, From Wherever You May Beā€™ was a creative tightrope walk, balancing appeals to both heart and mind. The promise of 100 Towers Every Hour had to be subtly woven into the brandā€™s philosophy, guiding each choice we made. This heartfelt moment, set in one of the most challenging areas for a telecom network, reflects Viā€™s commitment to connectivity. We hope this effort enhances the consumer's network experience and makes a meaningful difference.ā€
Note: As received from Vi PR.
 
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