Commenting on the campaign, Rohit Dubey, ECD, Ogilvy, said āCrafting āBe Someoneās āWeā, From Wherever You May Beā was a creative tightrope walk, balancing appeals to both heart and mind. The promise of 100 Towers Every Hour had to be subtly woven into the brandās philosophy, guiding each choice we made. This heartfelt moment, set in one of the most challenging areas for a telecom network, reflects Viās commitment to connectivity. We hope this effort enhances the consumer's network experience and makes a meaningful difference.ā