Vi (Vodafone Idea) adding 100 towers every hour

[maniotf]

vodafone - 1 tower every hour
vi - 100 towers every hour

 

[Esmail]

Commenting on the campaign, Avneesh Khosla, CMO, Vi, said “’Be Someone’s We’ reminds everyone about the power of connections. Adding 100 towers every hour is a testament to our commitment to bringing robust connectivity to ensure that people remain connected and come together for their loved ones in little ways that go a long way.”

Commenting on the campaign, Rohit Dubey, ECD, Ogilvy, said “Crafting ‘Be Someone’s ‘We’, From Wherever You May Be’ was a creative tightrope walk, balancing appeals to both heart and mind. The promise of 100 Towers Every Hour had to be subtly woven into the brand’s philosophy, guiding each choice we made. This heartfelt moment, set in one of the most challenging areas for a telecom network, reflects Vi’s commitment to connectivity. We hope this effort enhances the consumer's network experience and makes a meaningful difference.”

Note: As received from Vi PR.

 

[WizarD]

7200 towers every month, by this count.
yet, I am waiting for those hours when towers will come near my apartment and office

 

[stiwari]

Seems only on advertisement not actual

 

[Yash1]

Waiting for Jio

 

[maniotf]

7200 towers every month, by this count.
yet, I am waiting for those hours when towers will come near my apartment and office

Yeah. To attract customers, they are adding 100 POSTERS every hour.

 

[Koji]

I think Vi should create an Ad saying ,1 tower per day or something

That would be a lot more sensible

 

[maniotf]

There's a new ad campaign from Vi. According to them, 1 Lakh (1,00,000) new towers added in 6 months of FY 24-25.
Assuming 6 months = 180 days, they have added approximately 555 towers a day = 23 towers/ hour, which is way less than the claim of 100 towers/hour.
They have failed in ad campaigns too. Someone must do an audit.

 

[Azhar888]

Maybe exaggerated but seriously recently they upgraded one tower in my area to 4g..earlier only 2g and 3g signal was there..

 

[React]

There's a new ad campaign from Vi. According to them, 1 Lakh (1,00,000) new towers added in 6 months of FY 24-25.
Assuming 6 months = 180 days, they have added approximately 555 towers a day = 23 towers/ hour, which is way less than the claim of 100 towers/hour.
They have failed in ad campaigns too. Someone must do an audit.

** calculate with working business hours only..
5 working days, 8hr per day.

The second half of the fiscal year 2024–25 (October 1, 2024, to March 31, 2025) in India, excluding weekends and public holidays, we can break it down month by month:

Working Days Breakdown (October 2024 – March 2025)

*Public holidays are approximate and can vary by state.

Summary

There are approximately 125 working days in the second half of FY 2024–25, after excluding weekends and an estimated 7 public holidays.

So, VI installed 1,00,000 towers in 125 actual days

I.e, 800 towers per day

= 100 towers per hour.