Vi (Vodafone Idea) adding 100 towers every hour

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Commenting on the campaign, Avneesh Khosla, CMO, Vi, said ā€œā€™Be Someone’s We’ reminds everyone about the power of connections. Adding 100 towers every hour is a testament to our commitment to bringing robust connectivity to ensure that people remain connected and come together for their loved ones in little ways that go a long way.ā€

Commenting on the campaign, Rohit Dubey, ECD, Ogilvy, said ā€œCrafting ā€˜Be Someone’s ā€˜We’, From Wherever You May Be’ was a creative tightrope walk, balancing appeals to both heart and mind. The promise of 100 Towers Every Hour had to be subtly woven into the brand’s philosophy, guiding each choice we made. This heartfelt moment, set in one of the most challenging areas for a telecom network, reflects Vi’s commitment to connectivity. We hope this effort enhances the consumer's network experience and makes a meaningful difference.ā€
Note: As received from Vi PR.
 
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