Clarity wise, it is great, but durability wise its always a question. My first Sony 32 inch KDL-32EX710, i used it for 5 years and disposed it due to screen problem. Then I bought KD-43X8500C, 43-inch 4K Tv in Jan 2016, exactly after 2 years of using, the TV is dead now. To replace the screen, Sony wants Rs. 27,788 for screen alone. Thinking of going for some other brand now. Heard that LG and Panasonic has IPS screen and life of screen is also good. Can someone suggest which one to go for?