Indian TV Bid (SPN) = 11050 Cr
Indian Digital Bid (Facebook) = 3900 Cr
Total = 14950 Cr
Star BID = 16347.50 - 14950 = 1397.5 Cr More
So star was Confident then in 5 Yrs they can easily bridge the Gap of 1397.5 Cr with Multiple Language Feed, Digital Market and Global Rights Distribution and Make Profit. In addition with Multiple Lucrative properties One Can make Advertisers cough out more like ICC Event, Indian Broadcast right, ISL, PKL, etc by offering bulk deals.
While Sony Could have easily replicate same success on Multiple Language Feed, and Global Rights Distribution they lacked the Confidence on digital platform returns as nothing special about Sony LIV (50/- per month compared to 190/- per month of Hot Star with high subscriber base) and pooling additional from Advertisers as they don't have many prime properties apart for La Liga and Champions League (Odd timings for Advertisers).
As a Consumer, more things will be available under one roof, but let be prepared to shell out more for the better experience.....