2. The reluctant Congress voter: Not only are Modi supporters more vociferous, but the people who end up voting for Congress may also be more reluctant to disclose their views. Rahul Gandhi’s long-standing image as ’Pappu’, which he has tried to shed in the recent past, makes it difficult for his supporters to openly acknowledge their preference. “If not Modi, then who?”, is a common refrain used by BJP supporters, daring people to name Gandhi or anyone else as a credible contender. Moreover, in these elections, what may be important is not only the voter who has a clear preference between BJP and Congress, but the one who doesn’t.