Amazon Prime Video to show ads starting January 29

Amazon says to show fewer ads than linear TV and other streaming TV providers. Customers in the US can opt for a new ad-free option by paying an additional USD 2.99 per month.

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By Sumit Roy

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Earlier this year, Amazon revealed its plan to introduce advertisements to its Prime Video streaming service in 2024. Now, the company has started sending emails to its customers in the US informing them about the addition of the limited advertisements in its streaming service. According to the company, ads will enable them to keep investing in compelling content and boost their long-term investment.

“We are writing to you today about an upcoming change to your Prime Video experience. Starting January 29, Prime Video movies and TV shows will include limited advertisements. This will allow us to continue investing in compelling content and keep increasing that investment over a long period of time. We aim to have meaningfully fewer ads than linear TV and other streaming TV providers. We will also offer a new ad-free option for an additional $2.99 per month that you can sign up for.” the company said in an email to its customers.

Customers can also opt for a new ad-free option by paying an additional USD 2.99 (around Rs. 250) per month. Amazon Prime currently costs USD 14.99 (around Rs. 1249) per month, and the new ad-free streaming price will increase the price to USD 17.98 (around Rs. 1498) per month. Meanwhile, the standalone Prime Video subscription is priced at USD 8.99 (around Rs. 749) per month, and the new ad-free option will cost USD 11.98 (around Rs. 998) per month.

Amazon will roll out ads to its Prime Video streaming service starting January 29. The company plans to expand to the US, UK, Germany, and Canada in early 2024 and then to France, Italy, Spain, Mexico, and Australia later that year. In the US, Disney Plus, Hulu, Max, Netflix, and Paramount Plus all show ads on their lowest-priced plans.

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Sumit Roy


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Sumit is the Editor-in-chief at OnlyTech. He loves to cover news about Windows PCs, Android, Smart Devices, and more. You can always find him experimenting with electronic devices when not in front of a computer.

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In a high profile move, e-commerce major Amazon has roped in Gaurav Gandhi, currently head of Voot, as director and country manager - India for Prime Video.

The position was vacant since the sudden exit of Nitesh Kripalani in August last year. Sources close to the development have confirmed to ET that Gandhi is expected to join Amazon in a couple of months.

Amazon ropes in Gaurav Gandhi to head Prime Video in India - ETtech

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