OnePlus is going to launch its first-ever TV on 26th September in India first. It will be available exclusively on Amazon. Before the launch OnePlus has partnered with Zee5 to give the consumers access to a wide repertoire of content available in 12 languages ranging from Originals, Indian and International/Bollywood Movies and TV Shows, Music, Kids content, Cineplays, Live TV and Health and Lifestyle.
With this partnership, ZEE5 will come pre-installed on all OnePlus TVs. Zee said that both companies believe in combining the power of data, content and technology to challenge the status quo.
Manpreet Bumrah, Business Development & Commercial Head, ZEE5 India said,
“We are extremely delighted to partner with a global brand like OnePlus when it comes to providing value for product for consumers across all segments. With this partnership, consumers are in for a treat as they will be served with ZEE5’s massive content library and OnePlus’ state-of-the-art innovations which will further elevate content viewing experience on Smart TVs.”
In 2019 itself, ZEE5 has rolled out around 25 original shows across genres, and the platform is committed to launching 72+ shows by March 2020. It has crossed 70 million+ gross downloads since its launch on the Play Store and had 76.4 million global monthly active users globally as of June 2019.
Speaking on the partnership, Vikas Agarwal, General Manager, OnePlus India said,
“With the much-awaited upcoming launch of our first-ever OnePlus TV, we are very happy to be partnering with ZEE5 to offer our users extensive content across genres for a seamless, variated viewing experience.”
The new yet-to-launched OnePlus TV is rumoured to be priced at Rs. 1, 49,900, having a 55-inch QLED panel, 3 GB RAM, a special Gamma Colour Magic Chip processor for better colours along with smoother video processing and 8 speaker setup which will produce 50W sound.