ZEE5 inks deal with Punjab based Connect Broadband

ZEE5 yesterday announced its partnership with Punjab based internet service provider Connect Broadband which is one of the largest internet service providers in the state. The alliance will enable easy access to the ZEE5 platform for Connect Broadband users through a simple add to bill offer.

Connect Broadband customers will be required to validate their registered mobile number via OTP either on Connect BB website or via Connect BB mobile application to get access to ZEE5’s premium content.

“In a connected world, the role of ISPs is critical to connect the household to the world. The past few months have seen an increased demand for broadband internet as people turn to the internet for work, entertainment, and communication. The strategic alliance with Connect Broadband enables us to provide our bespoke entertainment experience to an even wider audience. With consumers now looking at digital platforms to fulfil their entertainment requirements, we wanted to ensure that consumers get a seamless experience with the best of content to choose from. The alliance will leverage Connect broadband’s reach and Zee5’s content and technology to deliver seamless entertainment to the entire Punjab region.”

Rahul Maroli, Senior Vice President & Head SVOD, ZEE5 India

The add to bill offer allows Connect Broadband customers to either subscribe to Rs 99 monthly pack, Rs 599 semi-annual pack, or Rs 999 yearly pack through the add-to-bill offer. The subscription packs will offer 5X rewards points on top of the normal benefits.