YouTube experiments restricting 2160p video quality to premium subscribers

YouTube users, in recent weeks, have reported that the 2160p video quality is restricted and labeled as a premium feature with an option to "tap to upgrade."

Avatar of Sumit Roy

By Sumit Roy

Less than a minute read

89 comments

Share article:

Follow us
YouTube 4K video quality restricted

YouTube is running an experiment that sets its 4K video quality behind a YouTube Premium paywall for a subset of users. Many users, in recent weeks, have reported through various social media, including Twitter and Reddit, that the 2160p video quality is restricted and labeled as a premium feature with an option to “tap to upgrade.”

YouTube clarified via Twitter that users who are seeing 4K video quality marked as a premium feature are a part of an experiment to understand the feature preferences of Premium and non-Premium viewers. The company is also seeking feedback from its viewers for improvements.

Earlier, the company tested unskippable advertisements with a small number of non-premium users. YouTube will show up to 10 unskippable ads during a single video break. According to a Tweet by YouTube, unskippable ads will happen with a specific type of ad format, called bumper ads.

YouTube Premium costs Rs. 129 per month for individual users in India and comes with premium features such as ad-free access, downloads, background video playback, and YouTube Music Premium.

Share article:

Follow us

Posted in:

AppsNews
Avatar of Sumit Roy

Sumit Roy

Editor-in-chief

1073 articles published
Sumit is the Editor-in-chief at OnlyTech. He loves to cover news about Windows PCs, Android, Smart Devices, and more. You can always find him experimenting with electronic devices when not in front of a computer.

Related articles

Visit our forums

Join the discussions with thousands of active members who share the same interests as you and learn something new…

Forum replies (89)Comments (0)

Loading new replies...

But I can't activate. Every card is showing invalid be it visa or MasterCard.

Reply Like

Leave a Comment