Video-sharing platform YouTube is discontinuing its Premium Lite subscription plan. The Premium Lite plan offered ad-free viewing of YouTube videos and cost less than the regular YouTube Premium plan. The company is sending emails to inform Premium Lite members that the subscription plan will no longer be available after October 25, 2023.
“We’re writing to let you know that after 25 October 2023, we will no longer be offering your version of Premium Lite. While we understand that this may be disappointing news, we continue to work on different versions of Premium Lite as we incorporate feedback from our users, creators, and partners. We will cancel your membership on 25 October 2023. Your Premium Lite benefits will expire at the end of your billing cycle, and you will not be billed further,” the company said in an email to YouTube Premium members.
YouTube Premium Lite subscription plan was first launched in select European countries, including Belgium, Denmark, Finland, Luxembourg, the Netherlands, Norway, and Sweden. For EUR 6.99 per month, Premium Lite offers ad-free viewing of YouTube videos on any device. However, the service did not include other benefits of YouTube Premium, such as offline downloads, background playback, and YouTube Music features.
Furthermore, the company is offering a one-month trial of YouTube Premium, even if the user had a trial before. YouTube Premium offers ad-free viewing, downloads, background playback, and YouTube Music. To redeem the offer, users need to cancel their Premium Lite membership or wait for it to be canceled automatically.