VOOT announces strategic partnership with Shemaroo to offer its live linear channelsEstimated reading time: 1 minute, 37 seconds
VOOT has announced a strategic partnership with Shemaroo Entertainment which will see Shemaroo’s live linear channels Shemaroo TV and Shemaroo Marathibana provided to millions of users of VOOT. The partnership will strengthen VOOT’s content portfolio with extensive offerings in Marathi and Hindi.
Sandeep Gupta, COO – Broadcast, Shemaroo Entertainment Ltd said, “Shemaroo’s broadcast business has been entertaining the masses of India since the start of the year and given the circumstances it was all the more necessary to have access to some friendly entertaining distractions. Our partnership with Voot will help us not only strengthen the bond with our audiences even further but also help reach out to a wider set of audience and geography. I am extremely happy and confident that both our channels will be appreciated and loved by Voot users since they have been the first choice for viewers since the launch.”
“At VOOT, we believe that content is pivotal for the growth of digital platforms. Live TV is one of the highest growing categories amongst videos for the on-the-move digital consumers. We have specifically worked on ramping up this category to ensure our viewers stay connected with their favorite channels of movies and shows, even when they are not in front of a television set. With our partnership with Shemaroo, we believe that our viewers will find content relevant and engrossing. In tough times like these, Shemaroo’s efforts are in line with our idea of bringing engaging and enriching content on board for all our viewers.”
Gourav Rakshit, COO at Viacom18 Digital Ventures
Shemaroo Marathibana is a Marathi Movie channel from Shemaroo Entertainment which will entertain VOOT users with highly rated Marathi movies. The Free to Air (FTA) Marathi Movie channel launched earlier this year in January.
Shermaoo TV on the other hand is a Free to Air (FTA) Hindi General Entertainment channel which has popular and entertaining gamut of shows, across various genres likes Mythology, Drama, Horror, and Romance.
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