Vodafone Idea Limited (VIL) today launched its integrated and unified consumer brand identity called ‘Vi’ (Read as we) after completing the world’s largest telecom integration in two years. The integration of both brands marks the culmination of the largest telecom integration in the world.
Vi will be going on a linear and digital platform ad blitz followed by a high decibel multi-media campaign to continue the brand buzz. The company has also announced ‘Happy Surprises’- a program which invites people to greet and meet Vi by spotting the new logo on the Vi app and win prizes every day.
The company has also launched an application to allow customers to create their own exclusive and customized Vi Tune. One can download the Vi app to use the feature or visit the Vi website. One can create the same easily by just keying in the 10 digit mobile number to get a ringtone which will be unique. The initiatives are open to both Vi customers and non-Vi customers.
VIL claims to have to set up a robust, future-fit network built on principles of 5G architecture and continues to invest in 4G to increase coverage and capacity whose 4G population coverage reaches out to 1 billion people. Vi customers will be able to enjoy the combined strength of a high powered, unified network with Vodafone Idea deploying new-age technologies such Dynamic Spectrum Re-farming (DSR), M-MIMO, TDD, Small Cells, Cloud and OpenRAN.
Launching the new brand, Ravinder Takkar, MD & CEO, Vodafone Idea Limited said, “Vodafone Idea came together as a merged entity two years ago. We have, since then focussed on integrating two large networks, our people and processes. And today I am delighted to present Vi, a brand that will bring important meaning to lives of our customers. Indians are optimistic and want to get ahead in life. They would love a credible partner to help them on this journey. Vi’s positioning is built around this promise and will focus on meeting the customer needs to help them thrive.”
“The brand integration not only marks the completion of the largest telecom merger in the world but also sets us on our future journey to offer world-class digital experiences to 1 Billion Indians on our strong 4G network. VIL is now leaner and agile, and the deployment of many principles of 5G architecture has helped us transform into a future-fit, digital network for the changing customer needs. The new brand launch signifies our desire to not just deliver, but delight our customers, stakeholders, communities and our employees and signals our passion and commitment to be a Champion for Digital India. With Vi, we are confident of building a brand that continues to command respect and trust and will be admired and loved by all. We look forward to your continued support as we get ready to deliver a superior Vi experience,” added Ravinder Takkar.
“India is the 2nd largest telecom market and the largest data consumer, globally. With 1.2 Bn Indians accessing voice and data services at the world’s lowest tariffs across 5 lakh villages, the ubiquitous wireless network in India is unmatched for its reach and impact in people’s lives. With our new brand – Vi, we stand committed to partner the Government to accelerate India’s progression towards a digital economy, enabling millions of citizens to connect to the digital revolution and build a better tomorrow.” Kumar Mangalam Birla, Chairman – Aditya Birla Group & Vodafone Idea Limited
“This is an important next step to launch our new unified business under a new unified brand, Vi. Back in 2018, the combination of Vodafone India and Idea created the new champion for the government’s vision of Digital India. As the integration of the two businesses is now complete, it’s time for a fresh start. That’s why we believe that now is the perfect time to launch Vi, one company which combines the strengths of Vodafone India and Idea. Vi’s focus will be to deliver to citizens and businesses in India a superior network experience, better customer service and leading products and services.” Nick Read, CEO – Vodafone Group Plc
Commenting on the new brand, Kavita Nair, Chief Digital Transformation and Brand Officer, Vodafone Idea, said, “Vi leverages the strength of two of India’s most loved brands, Vodafone and Idea. Vi is vibrant, exciting and throbs with the spirit of rising India. It is committed to helping every Indian move ahead in life. Vi is dynamic, flexible, fluid and always on. In the months to come Vi will continuously unpack exciting possibilities for its customers. Vi is built for the new age and for the connected ecosystem. We invite everyone to join this exciting journey as we move towards building a better tomorrow.”