Vodafone Idea and PayTM tieup to launch ‘Recharge Saathi’

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By Basil Kannagi Arasu

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Vodafone Idea on Thursday announced its tie-up with PayTM to exclusively offer prepaid mobile recharges for Vodafone Idea under the ‘Recharge Saathi’ program.

Under the program, any PayTM customer including milkbooth operators, pharmacists, newspaper vendors, and individuals can recharge any Vodafone Idea number and start earnining. All recharges will be secure and will happen under the ‘Stay at Home Essentials’ category.

Abhay Sharma, Senior Vice President – Business, Paytm said, “This is a great initiative to empower people as well as help them earn an additional livelihood. Prepaid mobile phone recharges is a very important category for us. While we already are India’s top destination for prepaid mobile recharges, this exclusive partnership with Vodafone Idea will help us further expand our reach and make deeper inroads into the country.”

The program empowers individuals and small businesses to earn additional livelihood. One just needs to download and signup on the PayTM app. VIL gives an assured cashback to partners for multiple recharges. One can earn up to an additional Rs 5,000 every month under the program.

“It has been our constant endeavor to ensure that all our customers remain connected at all times, especially now, during the current national lockdown. We believe that this partnership with Paytm will help a large number of our prepaid customers who are digitally unengaged to remain connected without having to step out to recharge. This partnership will enable digitally connected individuals and small businesses to sell recharges and earn a livelihood.”

Avneesh Khosla, Marketing Director, Vodafone Idea

VIL had earlier launched the ‘Recharge for Good‘ program wherein it is offering upto 6% cashback on recharges done existing Vodafone or Idea customers for someone else through MyVodafone App or MyIdea app.

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Basil Kannagi Arasu

News Reporter

1659 articles published
Basil keeps an eye on the latest happenings in the Telecom sector. You can find him streaming the Premier League, which he started watching in 2013, in his free time.

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