Vi’s revenue market share dwindles across 16 priority circles in Q2 FY 21

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Vi (formerly Vodafone Idea) saw its gross revenue market share in the telecom selector dwindle from 26% as of quarter June 2020 to 24% as of the quarter ended September 2020 having the thinnest slice of the revenue pie among private telecom operators. Reliance Jio continued to lead with 37% RMS as of the quarter ended September 2020 with Bharti Airtel at second position with 32% RMS while state-owned MTNL and BSNL cobbled up 7% RMS.

Vi’s revenue market share across 16 priority circles took a hit going by its own set of data. The company claimed to be the number 1 operator in Kerala, Gujarat, and Mumbai based on RMS as of quarter ended June 2020 whereas now Vi claims to be the number 1 operator in Kerala and Mumbai only based on RMS as of quarter ended September 2020.

Vi earlier claimed to be the number 2 operator in Maharashtra, Haryana, Uttar Pradesh (West), Delhi NCR, Kolkata, and Madhya Pradesh based on RMS as of the quarter ended June 2020 whereas now Vi claims to be the number 2 operator in Gujarat, Maharashtra, Haryana, Kolkata, and Madhya Pradesh as of the quarter ended September 2020.

Gujarat has slipped from Vi’s hold as the number 1 operator based on RMS share whereas Delhi NCR and Uttar Pradesh (West) have slipped from Vi’s hold as the number 2 operator based on RMS share. Vi’s positioning based on RMS remains unaffected in other circles as of Q2 FY 21 end although its RMS has taken a hit across lots of circles bar a few.

CircleQ2 FY 21 Gross RMS (%)Q1 FY 21 Gross RMS (%)
Kerala4650
Mumbai3037
Gujarat3639
Maharashtra3236
Haryana2934
Kolkata2729
Madhya Pradesh2324
Uttar Pradesh (West)2931
Delhi NCR2830
West Bengal2527
Uttar Pradesh (East)2426
Tamil Nadu2325
Punjab2124
Rajasthan1920
Andhra Pradesh1517
Karnataka1517
Assam1214
Bihar1213
North East1213
Himachal Pradesh89
Orissa77
J & K44

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Avatar of Basil Kannagi Arasu
Basil Kannagi Arasu

Editor-in-chief

Basil keeps an eye on the latest happenings in the Telecom sector. In his free time, you can find him streaming the Premier League which he started watching in 2013.

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I was fed-up with BSNL and went to Vi office to port. Saw a group of 5-6 people complaining/talking in terse voice about network not working. When I asked the Vi staff - "Currently there is a network problem but will be resolved in 24 hours which means by the time you port, it will be working fine". Left the Vi office, walked into Airtel and got done with it.

Instead of splurging so much on ads, why can't they use the money to have a reliable network and improve the services.

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I was fed-up with BSNL and went to Vi office to port. Saw a group of 5-6 people complaining/talking in terse voice about network not working. When I asked the Vi staff - "Currently there is a network problem but will be resolved in 24 hours which means by the time you port, it will be working fine". Left the Vi office, walked into Airtel and got done with it.

Instead of splurging so much on ads, why can't they use the money to have a reliable network and improve the services.

its management take where to spend money either on network/marketing and keep Company floating.

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