Vi (formerly Vodafone Idea) saw its gross revenue market share in the telecom selector dwindle from 26% as of quarter June 2020 to 24% as of the quarter ended September 2020 having the thinnest slice of the revenue pie among private telecom operators. Reliance Jio continued to lead with 37% RMS as of the quarter ended September 2020 with Bharti Airtel at second position with 32% RMS while state-owned MTNL and BSNL cobbled up 7% RMS.
Vi’s revenue market share across 16 priority circles took a hit going by its own set of data. The company claimed to be the number 1 operator in Kerala, Gujarat, and Mumbai based on RMS as of quarter ended June 2020 whereas now Vi claims to be the number 1 operator in Kerala and Mumbai only based on RMS as of quarter ended September 2020.
Vi earlier claimed to be the number 2 operator in Maharashtra, Haryana, Uttar Pradesh (West), Delhi NCR, Kolkata, and Madhya Pradesh based on RMS as of the quarter ended June 2020 whereas now Vi claims to be the number 2 operator in Gujarat, Maharashtra, Haryana, Kolkata, and Madhya Pradesh as of the quarter ended September 2020.
Gujarat has slipped from Vi’s hold as the number 1 operator based on RMS share whereas Delhi NCR and Uttar Pradesh (West) have slipped from Vi’s hold as the number 2 operator based on RMS share. Vi’s positioning based on RMS remains unaffected in other circles as of Q2 FY 21 end although its RMS has taken a hit across lots of circles bar a few.
|Circle||Q2 FY 21 Gross RMS (%)||Q1 FY 21 Gross RMS (%)|
|Uttar Pradesh (West)||29||31|
|Uttar Pradesh (East)||24||26|
|J & K||4||4|