Twitter to allow ‘unmentioning’ yourself from tweets

Twitter users yet again bring injunctions under scanner

London, May 22 : The controversy of injunction for celebrities got yet another hike when thousands of people posted messages on Twitter claiming to identify an EPL footballer who is taking legal actions against the site.

The married player, who is referred to as CTB in court documents, is said to have had a 'sexual relationship' with Imogen Thomas, a former contestant on the Big Brother reality TV show.

The legal bid comes after a Twitter user identified a number of people said to have taken out gagging orders, fuelling the privacy debate and highlighting the difficulty of enforcing injunctions. An estimated two million people are believed to have seen the list.

Scores of users were also claiming to identify a woman alleged to have had an affair with former Royal Bank of Scotland chief executive Sir Fred Goodwin.

Christie-Miller, who sat on a committee headed by Lord Neuberger to review the use of super-injunctions, said the courts and parliament had to work out how to balance privacy with freedom of expression.

"We have a media culture at the moment which is very invasive, a tabloid culture. It's right that many things are published but there has to be a balance between publishing rights and privacy rights," scotsman.com quoted Miller as saying.

--ANI

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Twitter Buys Online Ad Company

Twitter, which has made generating ad revenue one of its priorities, has acquired AdGrok, a company whose software is designed to simplify the creation and management of campaigns using Google's AdWords search advertising service.As of Tuesday AdGrok has stopped accepting new customers. It will shut down its AdWords management business and wipe out its servers by June 30, focusing entirely on enhancing Twitter's online advertising technology.

"On June 30th, we will also unlink all customers from the AdGrok Google accounts and securely delete our databases. Performance data and campaign structures from AdGrok customers will not be shared with Twitter," the company wrote in a blog post.

Based in San Francisco, AdGrok was founded last year and was backed financially by early-stage investment company Y Combinator.

The AdGrok technology will likely find its way into Twitter's Promoted Tweets ad service, which is similar in concept to Google's AdWords. Promoted Tweets are Twitter posts crafted for advertising that appear in Twitter search results when they contain a search query keyword. Advertisers pay Twitter for Promoted Tweets when end users perform a specific action as a result of the post, such as clicking on it, re-tweeting it, replying to it or labeling it as a "favorite."

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