Disney and Star India announced the official launch of leading Indian streamer, Hotstar in Singapore. After operating on an invite-only basis for more than six months in the market for Indian migrant workers, the streamer is gearing for an official launch on November 1. Singapore is the second South Asian market after Indonesia to get a version of Hotstar. The independent launch of Hotstar suggests that Disney is planning to launch Disney+ as a standalone service in the country.
Hotstar in Singapore will be carrying Star India’s television serials, Hotstar Specials, and films along with live sports much along the lines how the streamer operates in international markets like the US, UK, and Canada. As a launch offer, the streamer will be offering four league matches for free. Apart from IPL 2020, the streamer promises to bring IPL 2021, Asia Cup, ICC T20 World Cup 2021 in the first year.
“With an extensive range of content, featuring the biggest stars and an unparalleled user experience, Hotstar changed the way Indians consume content, quickly becoming the country’s leading streaming service. We are excited to launch Hotstar in collaboration with StarHub, and bring the same world-class service to audiences in Singapore,” said Amit Malhotra, Regional Lead, Emerging Markets, The Walt Disney Company APAC.
“We are thrilled to welcome another top-class streaming app onto StarHub TV+ service as we continue with unabated momentum to add the hottest and freshest content to entertain our customers. As the number one subscription video on demand (SVOD) service in India, Hotstar boasts a myriad of Indian blockbuster films, TV shows, and the highly anticipated Dream11 Indian Premier League Playoffs and Final, complementing StarHub’s existing TV channels to give our customers the best line-up of Tamil and Hindi entertainment content in Singapore,” said Johan Buse, Chief of Consumer Business Group, StarHub.” said Johan Buse, Chief of Consumer Business Group, StarHub.
The service is priced at S$ 69.98 annually. Star India has also collaborated with Star Hub to make the service available through Indian+ subscription priced at S$15 a month on a 24-month contract or S$25 a month on a 12-month contract.
