HFCL signs nationwide distribution agreement with Beetel for its ‘IO’ product lineup
Under this agreement, Beetel, as the National Distributor, will be marketing HFCL’s complete portfolio of products under ‘IO’ brand, including latest generation Wi-Fi 5 and Wi-Fi 6 Access Points, P2P & P2MP Unlicensed Band Radios, L2 & L3 Switches and highly specialized antennas.
HFCL today announced that it has signed a nationwide distribution agreement with Beetel Teletech for its ‘IO’ line of next-generation products. The agreement will see Beetel market HFCL’s complete portfolio of products under the ‘IO’ brand as the National Distributor. The product lineup includes HFCL’s latest generation Wi-Fi 5 and Wi-Fi 6 Access Points, P2P & P2MP Unlicensed Band Radios, L2 & L3 Switches, and highly specialized antennas.
HFCL has signed the distribution agreement on the back of successful shipment of 150,000+ ‘IO’ units within the first 12 months of its launch. The agreement is aimed at twin fold gains as it will strengthen HFCL’s product distribution network for the existing and future product lines while accelerating expansion of market share for maturing products while reducing this time to market for recently launched and to be launched products.
“We, at IO, are fully committed to our distribution partners. Cognizant and appreciative of the crucial role they play in seamless, across-markets delivery and deployment of our products and solutions, we work with our partners as our own extension, both echoing the same belief and confidence in our customer value proposition. We are confident that Beetel Teletech’s broad reach, technical and sales expertise, and deep insights into the networking market, will undoubtedly help us proliferate our products and services“.Jitendra Chaudhary, Executive President, HFCL
Beetel with its robust pan-India distribution network will ensure seamless and continuous availability of the extensive portfolio of IO products under this partnership. The company’s in-depth knowledge of the market will be invaluable in supporting IO’s expansion plans and its vision of providing internet for all.
Sanjeev Chabbra, MD & CEO, Beetel said, “We, at Beetel, are excited and thrilled to collaborate with HFCL as their Value Added Distributor for the Indian market. We are bullish about the overall growth of the access market. We are confident that we will be playing a pivotal role in their journey of providing Internet for all through their world-class next-gen Made in India Access Solutions. We look forward to opening new frontiers, maximizing reach, exhibiting numerous benefits of securing a connection via IO’s extensive product portfolio“.
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