Discovery Communications India’s Over the Top (OTT) platform Discovery Plus recently launched on Amazon Fire TV netting impressive 41.33 minutes per subscriber per day between June 06 – June 14.
Discovery Plus is now available on Android, iOS, and on the desktop and mobile web along with Amazon Fire TV. Starting today, Discovery Plus users can stream ‘Nature’s Strangest Mysteries Solved’, ‘Mythbusters’ and season 10 of the very popular show ‘Gold Rush’ on their Fire TV devices.
The OTT platform has launched a new marketing campaign across all 14 Discovery channels as well as on key Digital platforms to amplify the spends on performance marketing to ensure that all enthusiast are aware of the debut of Discovery Plus on Amazon Fire TV.
Speaking about the launch, Issac John, Business Head – Digital (South Asia), Discovery, said, “One of the foremost demands put forth by ardent fans of Discovery+ has been met with the launch of our app on Fire TV. Our tremendous engagement on FireTV bears testament to that. Besides the convenience of consuming the largest repository of premium real-life entertainment content across devices, our audiences have loved the experience of watching Discovery+ on big screen and that’s what this launch on Fire TV allows us to provide. Our marketing campaign too builds on this simple, yet critical insight.”
“Our endeavour has been to offer Fire TV customers the widest selection and a frictionless way to discover their favourite content. Discovery Plus indexes a vast range of content about our planet, its rich culture, history, flora and fauna as well as the contribution of science and technology in the evolution of the human race. We are excited to add this selection to Fire TV customers in India,” said Parag Gupta, Head of Amazon Devices, India.