Outlook website goes behind a paywall, experiments with micropayments

prasad1979

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Outlook website goes behind a paywall, experiments with micropayments

News magazine Outlook has taken its articles behind a paywall on its website and is now experimenting with micropayments. Now, readers can choose if they wish to read with ads or pay Rs 1 for reading the story without ads. In addition, it also has daily, monthly and yearly subscription plans. (hat tip: Cyril Sam)

Readers are prompted to login for the ad free service or sign up when they choose to pay for a story. Users can can pay via net banking, cards or wallets (currently supported wallets are FreeCharge, PayUMoney, Citrus or Ola Money). Outlook has partnered with Paylo for its payment options. Paylo was started in 2015 by former Foodpanda MD Rohit Chadda.

It’s worth pointing out that existing ad blockers are effective on the website even if customers choose to continue reading with ads.

Here is the site when ad block was enabled.

Outlook-ads.png



When we clicked “continue with ads” with an ad blocker on.

Outlook-ads-2.jpg


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Outlook website goes behind a paywall, experiments with micropayments

outlookindia.com - more than just the news magazine from India
 
Good move. But with rise of Jio Mags, people already getting premium membership and enjoying ads free reading.
 
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