Sony is always better then other brand in TV segment.
A TV with a high dynamic contrast ratio may look better than a TV that has no such circuitry, but it won't look as good as a display with a high native contrast ratio.
Mine too have same features like yours, My model is Sony 32R512C purchased on November-15 for 28.5K. Your model may be the same as mine or 1 among 32R512,32R562 & 32R412.
don't use Vivid mode too much and never use backlight & picture option at maximum. it will burn your LED early.
all LED has approx 60000hr of lifespan. it will be reduced if you use those settings.
try to use standard mode, Backlight at 8 picture at 8.