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- 23 Aug 2018
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I still don't expect likes of Netflix, Prime and now JioCinema which is gonna be the biggest OTT platform of the country to be part of any bundles.With over 50 OTTs in the market, all having their own subscription cost, an average user will only selectively subscribe to a handful of platforms at a time if the cost is not subsidised in a bundle. It's similar to DTH with a la carte channels and channel bundles. If the bundling ends the viewership of individual channels takes a hit. Because the subscribers pocket size and spending capacity is going to remain the same.