Also, Trai has disallowed operators from sending special offers to select customers through SMS or messages, which is likely to impact old operators as they have historically been making segmented offers which at times are used to prevent customers from porting. The regulator has directed that all tariff plans have to be publicly disclosed to all customers and filed with Trai. Currently, Jio has a single transparent pricing for all customers.
COAI said old players were within their rights to offer segmented tariffs to existing customers in the bid to retain them on their network and such tariffs can vary with different customers, so they can't be disclosed openely.
Mathews said players offer special tariffs to customers based on their usage and history and the perks of a promotional offer are much higher for higher spending customers as compared to others.