ZEE5 ties up with Meghbela Broadband to strengthen ISP distribution

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By Basil Kannagi Arasu

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ZEE5 today announced its partnership with Meghbela Broadband which will enable easy access to ZEE5 for Meghbela’s consumers through its Android Box. The alliance in line with ZEE5’s strategy to enable easy access to OTT entertainment by working closely with ISPs.

Through the alliance with ZEE5, customers on eligible broadband plans from Meghbela will get complimentary access to all of ZEE5’s premium content, movies, and live channels. The access to ZEE5 would be through an OTP process which Meghbela customers needed to login on Meghbela Android TV using the OTP generated on the mobile app.

“In a connected world, the role of ISPs is critical to connect the household to the world! The past few months have seen an increased demand for broadband internet as people turn to the internet for work, entertainment, and communication. The strategic alliance with Meghbela Broadband enables us to provide our bespoke entertainment experience to an even wider audience. With consumers now looking at digital platforms to fulfil their entertainment requirements, we wanted to ensure that consumers get a seamless experience with the best of content to choose from. The alliance will leverage Meghbela’s reach and ZEE5’s content and technology to deliver seamless entertainment to the whole India’s East region.

Rahul Maroli, Senior Vice President & Head SVOD, ZEE5 India
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Tapabrata Mukherjee, Director, Meghbela Broadband said, “I am thrilled to announce the Strategic alliance between ZEE5 & Meghbela Broadband. Meghbela Broadband being a Class- A ISP based in Eastern India & ZEE5, India’s Entertainment Super-app, coming together of these two will surely break into the unchartered territory of the East by providing Meghbela Android TV Box bundled with ZEE5 Premium Subscription backed with high speed internet up to 250mbps.  I see it as a marriage of Entertainment & Technology which will enable the delivery of Quality Content right inside the living room of the end consumer backed with cutting edge technology to convert Every TV into a Smart Tv with Meghbela Voice Enabled Android Box.”

Existing Meghbela customers can avail of ZEE5 Premium services free of cost by upgrading their internet pack above 100 Mbps by calling at +91 33 4029 1100 or writing at [email protected]. ZEE5 offers 100+ originals across genres apart from a vast library with 1.25 lakhs hours of content across 12 languages that include originals, popular TV shows, and blockbuster movies.

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Basil Kannagi Arasu

News Reporter

1659 articles published
Basil keeps an eye on the latest happenings in the Telecom sector. You can find him streaming the Premier League, which he started watching in 2013, in his free time.

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