ZEE5 makes ‘user registration mandatory’ as it enriches audience data

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By Basil Kannagi Arasu

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ZEE5 has taken a strategic step towards making ‘user registration mandatory’ which will augment astute audience segmentation and targeting capability. ZEE5 will enrich audience data by building quality and diverse audience clusters with engagement capabilities

With brands continuing to move their marketing budgets to digital platforms, ZEE5 is looking at futuristic ad tech construct which will promise to build rich customer profiles and serve hyper-personalized content recommendations and ad targeting.

‘Infonomix’, a key offering from ZEE5 Ads, has been designed to deliver measurable value to advertisers in action-led campaigning allowing brands to leverage the flexibility of Ad suite and target precise segments for measurable results. Infonomix will power both content discovery and personalized push notification strategy on the platform through convergence of data from various sources.

Rajneel Kumar, Business Head – Expansion Projects and Head of Products, ZEE5 India said, “Data enrichment is the way forward. We are cognizant of the cookie less future and want to reduce dependencies on using third party data significantly. Rise of a new data-driven world, addressable, accountable and increasingly automated is upon us, and brands are longing to create more individualized experiences that can tap into the targeting and personalisation capabilities available within the digital video realm. With a robust Ad:tech architecture at play, we want to empower the advertiser to do end to end optimisation on the back of cutting-edge technology coupled with ZEE5’s massive reach and rich consumer profiles.”

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Avatar of Basil Kannagi Arasu

Basil Kannagi Arasu

News Reporter

1659 articles published
Basil keeps an eye on the latest happenings in the Telecom sector. You can find him streaming the Premier League, which he started watching in 2013, in his free time.

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