3 months after Zindagi’s content made its comeback on ZEE5, Zee Entertainment today announced the return of its much-loved content brand Zindagi on ZEE5. The return of Zindagi content on ZEE5 is a result of the high appreciation and strong level of global consumer demand for Zindagi’s shows. Zindagi will not only return with its existing original content library but will also strengthen its portfolio with fresh new shows which will handpick real stories.
Zindagi makes a return on ZEE5 with a promise of ‘Zindagi Mil ke Jiyenge’. It will offer a myriad mix of shows which are truly global in nature, ranging from family dramas to romance including Shehr-E-Zaat, Aunn Zara, Badi Aapa, Mastana Mahi, Main Abdul Qadir Hun, Noorpur Ki Rani and many other such realistic stories. The above-mentioned shows have been on ZEE5 since April end. Zindagi will offer over 1000+ hours of meaningful content which will available for its global audiences.
Speaking on the announcement, Mr. Amit Goenka, CEO, ZEE5 Global and International Broadcast Business, ZEE said, “ZEE’s strength has always been in its ability to narrate unique stories, to connect with billions of audiences worldwide, and to offer different genres of content. Zindagi has always been appreciated for its premium content offering and culturally rich stories from across the globe, which are far more attuned to the digital audience sensibilities. Zindagi’s universal content has a very strong appeal, and we are excited to offer this rich & engaging content library to the users of ZEE5, in India and across the world. We also understand that the viewers’ needs are diverse and therefore we have a compelling content catalogue from Zindagi, which encapsulates a universality of emotions. We stay committed to offering an extraordinary entertainment experience to our consumers across multiple touchpoints, and we are sure that our viewers will once again embrace this widely acclaimed brand on our platform.”