YouTube tests to restrict viewers with ad-block enabled

YouTube is displaying a pop-up notification to some users who use ad-blocker to skip ads on the platform. The pop-up warns them that they can watch three videos without ads, and then they have to enable ads or subscribe to YouTube Premium.

Avatar of Sumit Roy

By Sumit Roy

1 minute read

371 comments

Share article:

Follow us
YouTube pop-up notification ad-blocker

Video-sharing platform YouTube depends on advertisements and Premium members to generate revenue and support creators. However, some users use third-party apps or ad-blockers to block ads on YouTube without paying for a Premium subscription. Using an ad-blocker violates YouTube’s Terms of Service. Now, the company is testing to restrict users from viewing YouTube videos with ad blocker enabled. 

According to a Reddit post, the company is displaying a pop-up notification to some YouTube users who use ad-blocker to skip ads on the platform. The pop-up message warns users that the video playback will be blocked after three videos unless they allow ads or subscribe to YouTube Premium. 

“It looks like you may be using an ad blocker. Video playback will be blocked unless YouTube is allowlisted or the ad-blocker is disabled. Ads allow YouTube to stay free for billions of users worldwide. You can go ad-free with YouTube Premium, and creators can still get paid from your subscription,” the notification reads.

“We are running a small experiment globally that urges viewers with ad blockers enabled to allow ads on YouTube or try YouTube Premium. Ad blocker detection is not new, and other publishers regularly ask viewers to disable ad blockers,” said a YouTube spokesperson in a statement to Android Authority. “In extreme cases, where viewers continue their use of ad blockers, playback will be temporarily disabled.”

Those who want ad-free viewing on YouTube will have to opt for a Premium subscription, which costs Rs. 129 per month in India. YouTube Premium also offers downloads, enhanced bitrate, background playback, and access to YouTube Music.

Share article:

Follow us

Posted in:

AppsNews
Avatar of Sumit Roy

Sumit Roy

Editor-in-chief

1077 articles published
Sumit is the Editor-in-chief at OnlyTech. He loves to cover news about Windows PCs, Android, Smart Devices, and more. You can always find him experimenting with electronic devices when not in front of a computer.

Related articles

Visit our forums

Join the discussions with thousands of active members who share the same interests as you and learn something new…

Forum replies (371)Comments (0)

Loading new replies...

Official YouTube Blog: Bringing new Redirect Method features to YouTube

Over the past years, Jigsaw partnered with Moonshot CVE to conduct extensive research to understand how extremist groups leverage technology to spread their message and recruit new members. From there, they created the Redirect Method, which uses curated video content to redirect people away from violent extremist propaganda and steer them toward video content that confronts extremist messages and debunks its mythology. Today, YouTube is rolling out a feature using the model proven by the Redirect Method: when people search for certain keywords on YouTube, we will display a playlist of videos debunking violent extremist recruiting narratives.

Reply 1 Like

click to expand...

Now in 'Popular on Youtube - India' only 1 row is shown
Earlier there were many rows

View image at the forums

Reply Like

Leave a Comment