WhatsApp increasing group limit to 1024 participants, rolls out paid subscription for business users in beta

WhatsApp is rolling out a new feature that allows users to add up to 1024 members to groups. According to a report by WABetaInfo, it is currently available to select Android and iOS users on the beta channel. The company has also launched a new paid subscription for businesses called WhatsApp Premium, which is currently available to Beta testers.

In June 2022, WhatsApp added the ability to create groups with up to 512 members for Beta users. Now the company has increased the limit to 1024 for some Beta testers. Users can check if the increased limit is available for their account by creating a new group or adding a new member to the existing group. It is unclear when the company will roll out this feature to stable users. 

As per the report by WABetaInfo, the company is rolling out a new paid subscription for business accounts. WhatsApp Premium is an optional subscription plan that is available for select business accounts using the WhatsApp Beta app. Eligible business accounts will see a new section called WhatsApp Premium on the settings page of WhatsApp. The subscription charges may vary by region.

The premium account offers a custom contact link that allows the customers to start a WhatsApp conversation by clicking the link. It is also possible to change the custom WhatsApp link once after every 90 days. Further, premium accounts can connect up to 10 devices simultaneously. 

WhatsApp hasn’t shared official information related to WhatsApp Premium, including the subscription prices and launch date. However, the company is expected to share details once the feature starts rolling out to stable users.