Direct-to-Home (DTH) operator Dish TV India Limited’s OTT platform Watcho has recently surpassed 15 million users catering to the young millennial with its original and engaging content. The OTT platform has achieved the milestone within a very short period. Watcho has focused on short format content emerging as a fresh new platform for its viewers.
Watcho is available across screens on Android, iOS, Dish SMRT devices, D2H Magic devices, and Fire TV Stick, and on the web at watcho.com. The platform offers 35+ original shows in Hindi, Kannada, and Telugu language. The platform apart from the consumption of content also offers Live TV for Dish TV and D2H customers.
Watcho also recently launched its user-generated content offering “Watcho Swag” which provides a unique platform content creation, learning, and showcasing talent.
“We are delighted to announce that Dish TV India’s OTT platform Watcho has crossed yet another milestone of 15-million user base. Watcho’s growth has been incredible, and it took us just over one year to break the 15 million mark from 1 million-plus user in January 2020. Our goal has always been to offer unique content, and this milestone shows our hard work has paid off. I am proud of the entire Watcho team for this incredible accomplishment and thankful to our customers for choosing us.”
Anil Dua, Executive Director & Group CEO, Dish TV India Ltd
Mr. Sukhpreet Singh, Corporate Head – Marketing, DishTV & WATCHO, Dish TV India Ltd, added, “We are thrilled to receive such an overwhelming response for our OTT platform Watcho and reaching 15 million users in such a short time is a great achievement for us. We believe that our focused strategy of offering short-format video content has worked in our favour and has led to rapid growth. The increased content consumption on our platform is a testimony to the faith of millions of customers in our offerings. This landmark motivates us to continue creating and offering such entertainment options across genres to meet the evolving demands of our diverse customers.”