Vi Movies and TV inks partnership with Fireworks to offer vertical video stories

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Vodafone Idea Limited has inked a partnership with story publishing platform Firework to introduce Stories format to its users and leverage the massive content repository from Firework. The Silicon Valley based company has content from global content studios and will allow Vi to access unique occupational generated content (OGC) creators who are expert story tellers across a wide genre of subjects.

Vi Movies and TV inks partnership with Fireworks to offer vertical video stories

“We provide an array of content from multiple OTT players varying across genres like Live TV, Movies and Web Series in multiple languages on Vi Movies and TV app. Vi is excited to be the 1st Telco to partner with Firework for powering the most trending short videos, specially curated for Vi customers. The format is designed to entertain you in “30 seconds” across various categories and interests. Mobiles have become the preferred screens for entertainment and the average time spent on watching short videos is significantly higher than long-form content, demonstrating that the engagement levels provided by short videos remain unparalleled. Through our partnership with Firework, Vi subscribers will get a wide choice of trending stories across genre and languages.”

Avneesh Khosla, Chief Marketing Officer, Vi

The short videos which will be 30 seconds long across various categories and interests will be available on Vi Movies and TV app in multiple languages. One can open up the Vi Movies and TV app wherein ‘Trending Stories’ is available from the Firework content catalog. One can simply swipe right to check the different stories.

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Avatar of Basil Kannagi Arasu
Basil Kannagi Arasu


Basil keeps an eye on the latest happenings in the Telecom sector. In his free time, you can find him streaming the Premier League which he started watching in 2013.

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