Twitter acquires Revue to make itself a better home for writers

Twitter acquires Revue to make itself a better home for writers

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Twitter yesterday announced that it had acquired Revue in a bid to make itself a better home for writers. The company has jumpstarted its effort with Revue set to accelerate its work to help people stay informed about their interests while giving all types of writers a way to monetize their audience – whether it’s through the one they built at a publication, their website, on Twitter, or elsewhere.

Twitter is looking to help established writers and publishers connect with their subscribers easily while also helping readers better discover writers and their content. The company is imaging a lot of ways to do this from allowing people to sign up for news letters from their favorite follows on Twitter to new settings for writers to host conversations with their subscribers.

Revue on Twitter will allow writers to grow their paid subscribers while also incentivizing them to produce engaging and relevant content that drives conversations on Twitter. One can expect audience-based monetization to be an area that it will continue to develop new ways to support.

Revue’s Pro features have been made free for all accounts with Twitter lowering the paid newsletter fee at 5 percent, a competitive rate that lets writers keep more of revenue generated from subscriptions.

We will continue to invest in Revue as a standalone service, and its team will remain focused on improving the ways writers create their newsletters, build their audience and get paid for their work. We’re also expanding their team and hiring for key roles across engineering, design, research and data science. Over time, this team will build more discovery, reading, and conversational experiences centered around long-form content on Twitter,” said Twitter in a blog post.

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