Star branded general entertainment streamer in the works at Disney
Highlights
  • Service to be launched internationally in 2021.
  • Star brand is preferred over Hulu for the service.
  • Unclear if it will be called Hotstar or not.

Disney owned Star brand will be used for the general entertainment streamer which will be hosting content from FX, Freeform, 20th Century Studios, Searchlight Pictures, and Disney Television Studios. The streamer is scheduled to launch internationally in 2021. Disney will reveal more details regarding this offering in its Investor Meeting in the following months.

Star branded general entertainment streamer in the works at Disney

The announcement came as a part of Disney’s quarterly earnings call yesterday. Bob Chapek, CEO of Disney noted Star brand awareness internationally as one of the reasons they are going with it. He also said that Star branded offering will be a fully integrated part of Disney+ in some markets and will be marketed and distributed under the Star branding.

Bob Chapek when asked about Hulu brand and why it was not used said it has no brand awareness outside of the U.S.A. and relies on content from third-party distributors which they won’t be having rights to stream overseas. Hulu currently has 35.5 million subscribers.

In other news, Disney+ Hotstar is scheduled to roll out in Indonesia on September 5th. Disney+ is slated for a rollout in the Nordics in September and Latin America in November marking its availability in nine of the top ten economies.

guest
8 Comments
Newest
Oldest Most Voted
Inline Feedbacks
View all comments
Anonymous
Anonymous
1 month ago

Ohhh.Something Very Interesting.Now We Have To See How This Will Launch In India Or They Have Some Other Plans.Will Be Interesting.

Anonymous
Anonymous
Reply to  Saichaitanya Kambam
1 month ago

Hmm.You Are Right.But I Think They They Will Not Name It Hotstar As If That Would Be The Case Then Bob Chapek Would Have Mentioned It.May Be They Will Brand It Something Else.But Still Not Sure.Also I Think Not All ABC,Freeform Shows Are On Disney+ Hotstar.

Anonymous
Anonymous
Reply to  Anonymous
1 month ago

A Thing I Wanted To Say You That MX Player Had Added A Hulu Original Named Utopia Falls (Named On It As Face Off) In Hindi.May You Ask Disney Or Hotstar Team Why They Launched An Exclusive Show On A Third-Party Streaming Service And Is Even Its Rights Are Legally Bought From Hulu.

Anonymous
Anonymous
Reply to  Saichaitanya Kambam
1 month ago

Hmm.Thanks For Explaining.Means MX Player Has Officially Purchased It.Nice They Are Doing This As It Is Totally A AVOD Service.Hope They Continue To Add More Shows.

Esmail Beguwala
Reply to  Anonymous
1 month ago

Yes, MX has been heavily investing in acquiring rights to international content and making it available for Indian audiences in the local languages. A good library of Turkish dramas dubbed in Hindi are available on the platform. MX even has an exhaustive catalog of Pakistani shows licensed from Hum TV and ARY Digital.

Anonymous
Anonymous
Reply to  Esmail Beguwala
1 month ago

Hmm.Also 12 to 15 Korean Dramas In Hindi From Playflix.

8
0
Would love your thoughts, please comment.x
()
x